Director of Enrollment Management

Website Legacy Christian Academy

Job Title:
Director of Enrollment Management
Full Time 12 Months
Reports To:
Senior Director of Advancement
FLSA Status:
Position Summary: The Director of Enrollment Management is responsible for the health and sustainability of Legacy Christian Academy’s enrollment pipeline. This is a highly-sophisticated professional with deep knowledge of enrollment management processes, standards, and trends. The Director oversees all aspects of admissions, recruitment, and retention, from initial inquiry through enrollment, to the onboarding of new families, all the way through annual re-enrollment. The Director leads a collaborative effort to develop and implement both short-term and long-term recruitment and retention strategies to ensure LCA meets enrollment objectives.


The Director oversees a team of staff to implement a carefully crafted enrollment plan that drives toward specific measurable outcomes. This position is responsible for the strategy and execution of the L-C-A (Learn, Connect, Apply) prospective family strategy that encompasses inquiry/lead management, enrollment programs and events (on-campus and virtual), and the interview and enrollment processes and protocols. Once enrolled, this position is responsible for finalizing student records, new family onboarding, community outreach (internal and external), regularly reporting on enrollment data and trends, and stewarding families through the re-enrollment. Additionally, this position serves on the Indexed Tuition Committee and the Enrollment Management Team.


Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Represents Legacy Christian Academy faithfully, loyally, consistently and clearly in all interactions with Legacy constituents. Supports the school’s mission and leadership and is active in the life and culture of the school community.
Leads the enrollment department including all personnel-related matters.
Plans, implements, and consistently monitors the annual enrollment department budgets.
Possesses comprehensive knowledge of executing high-level enrollment management programs.
Works well both independently and collaboratively under extremely tight deadlines, on several projects concurrently, and possesses excellent communication, organizational and creative thinking skills.
Demonstrates strong initiative and customer service orientation.
Project management, organizational and prioritizing skills; problem solving and organizational skills; attention to detail is imperative.
Demonstrated high energy level and flexibility, pleasant persona coupled with sound judgment; flexible, discreet and able to maintain confidential information, knowledge of correct protocol for specific situations.
Excellent communication skills, both orally and written.
Superior presentation skills, including the presence to deal effectively with academic leaders, faculty, senior administrators, and community members.
Software proficiency and database management, including FACTS, Microsoft Office, Google product suite, Asana, Follow Up Boss, and Facebook groups.

Bachelor’s degree in education, business, or related field is required. Graduate degree in a related field is desirable. Minimum of 3-5 years’ experience in private-school (or college) enrollment management with demonstrated success is preferred.


Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Strategic Oversight:

Provide enrollment vision and strategy that support LCA’s strategic vision.
Develop specific measurable outcomes to evaluate enrollment vision and strategy.
Build a strong acquisition pipeline by continually evaluating methods to attract and retain qualified students/families.
Create effective multichannel communication plans and marketing materials for prospective parents and students.
Provide strategy and insight within the Enrollment Management Team
Stay abreast of current industry knowledge ensuring proper practices and processes are in place
Continuously evaluate enrollment trends and opportunities, shifting strategy where necessary
Regularly monitor and analyze competitors to better understand trends and determine feasibility for LCA.
Actively engage in key professional associations, forums, discussions, and professional development.
Leverage and engage Parent Ambassadors program and volunteers in general to maximize time and efficiency of paid-staff and expose prospective families to more LCA stories and experiences.
Enrollment Management:

Implement and facilitate a service-oriented enrollment program that provides prospective families with the same relationships that they can expect with their child’s teachers once enrolled.
Provide oversight and evaluation of all:
Inquiry/lead management processes
Enrollment-related events
Application and enrollment processes
New family onboarding events and process
Disseminate and effectively communicate admissions requirements and procedures to prospective students and parents, current families, other members of the public, faculty, and staff.
Oversee all enrollment-related marketing materials (print and digital) ensuring that all information is effective and up-to-date.
Lead engagement efforts on the New Family Facebook page, providing support and answering questions as needed.
Create and execute an engaging New Family Onboarding plan, shepherding families through the enrollment process in a thoughtful, digestible manner.
Facilitate Parent and Student Ambassador programs as in integral touch point in the enrollment process.
Admissions for New Students:

Primary lead for prospective students across all divisions, with a focus on Middle and Upper School (5th-12th grade).
Inquiry and lead management
Admissions programs and events (on-campus and virtual)
Maintenance of application and supporting documents for student files
Evaluation of prospective student and family’s mission-fit
Admissions counseling/decisions, including rejection notifications
Building productive relationships by providing individualized assistance to all prospective families
Provide continuous support to families and staff, ensuring a seamless admission, onboarding, and re-enrollment process.
Cross-Departmental Collaboration:

Collaborate with faculty, staff, and executive leadership to identify key promotional opportunities.
Partner with Divisional Principals to:
identify areas of concern in the enrollment process and activate appropriate retention plans.
oversee interview scheduling, including document preparation and pre and post-interview follow-up
plan re-recruitment events such as Step-up Tours.
Collaboration with Development team to identify key families that have propensity/capacity to support the school philanthropically
Regularly partner with Marketing team to provide key updates regarding enrollment trends, strategically mapping out external marketing opportunities
Regularly communicate with the business office regarding families who have applied for Indexed Tuition
Strategically engage PTF in the New Family Onboarding process and enrollment activities.
Data Management and Reporting:

Oversee consistent data entry in the database and CRM, ensuring efficient processes are in place and data is well maintained.
Lead organizational structure of all required enrollment documents; analyze documents required for each application file.
Drive enrollment management reporting, ensuring accuracy of information, cadence of delivery, and key audiences.
Consistent review of enrollment data, identifying trends and providing key insights
Update and release Admissions Activity Report prepared weekly for executive leadership
Provide monthly report on progress towards annual goals and benchmarks
Leadership Team and Admissions:

Provide ad hoc reports on an as-needed basis to provide key insights
Budget Management:

Oversee and actively manage the Admissions budget, ensuring expenses are properly aligned and that the budget is regularly maintained.
Submit check requests and expense reports for payment
Other Requirements:

Flexibility to work evening and weekend hours as required
CORE VALUES:  Legacy Christian Academy affirms these essential beliefs and strives to honor and uphold them in all aspects of school life.


●        Pursuit of Truth.   We affirm “all truth is God’s truth” through a liberal arts education that fosters a love for learning and a desire for wisdom.  (John 8:32:  and you will know the truth, and the truth will set you free)

●        Primacy of Scripture.   We teach all subjects from a biblical worldview and we apply the truth and authority of biblical principles in all situations.  (2 Timothy 3:16-17:  All Scripture is breathed out by God and profitable for teaching, for reproof, for correction, and for training in righteousness, that the man of God may be complete, equipped for every good work.)

●        Imago Dei.   We respect all people as individuals created in the image of God and we celebrate the diversity of gifts and callings. (Genesis 1:26:  Then God said, “Let us make man in our image, after our likeness.)

●        Covenant relationships.  We build relationships that foster mutual support, respect, and a commitment to promote the welfare of others.  (Philippians 2:3-4: Do nothing from selfish ambition or conceit, but in humility count others more significant than yourselves.  Let each of you look not only to his own interests, but also to the interests of others

●        Discipleship.   We, as Christ-followers, are committed to a life of virtue and acting as agents in God’s plan of restoration.  (Matthew 16:24:  Then Jesus told his disciples, if anyone would come after me, let him deny himself and take up his cross and follow me.)

●        Servant-leadership.   We provide opportunities to serve one another, our community, and our world.  (Matthew 20:26-28:  But whoever would be great among you must be your servant, and whoever would be first among you must be your slave, even as the Son of Man came not to be served but to serve, and to give his life as a ransom for many.)


Competencies: To perform the job successfully, an individual should demonstrate the competencies as noted in Essential Duties and Responsibilities.

Student/Staff Support – Displays courtesy and sensitivity. Manages difficult or emotional situations. Meets commitments. Responds promptly and solicits feedback to improve support.

Dependability – Commits to doing the best job possible. Follows instruction. Keeps commitments. Meets attendance and punctuality guidelines. Responds to requests for service and assistance. Takes responsibility for own actions.

Planning & Organization – Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.

Use of Technology – Adapts to new technologies. Demonstrates required skills. Keeps technical skills up to date. Troubleshoots technological problems. Uses technology to increase productivity.


Communication Ability:

Communicate clearly in written and oral expression; ability to relate effectively with school personnel, parents, students, and community groups and individuals.


Reasoning Ability:

Apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Deal with problems involving several concrete variables in standardized situations.


Computer Skills:

To perform this job successfully, an individual should have knowledge of school management software; and basic software proficiency Microsoft Office and Google email.


●        acknowledge Christ as Savior and support the school’s Core Values, Statement of Faith, Lifestyle Statement, and Moral Integrity Statement;

●        be a Christian role model in attitude, speech, and actions towards others.  This includes being committed to God’s Biblical standards for sexual conduct (Luke 6:40).

●        possess evidence of competence in area of instruction, or other adequate preparation, background, or experience as determined by the school administrator;

●        have a working knowledge of and follow LCA’s Employee Handbook, Parent & Student Handbook.

●        sign and live by the school’s Lifestyle Statement and Moral Integrity Statement as a condition for employment and continued employment in this ministry;

●        maintain confidentiality in the operation of the classroom and the school;

●        refrain from unwholesome talk, including profanity, slang (language widely used and accepted, but not appropriate for godliness) or jokes that may be offensive;

●        place his/her school ministry ahead of other jobs or volunteer activities; and

●        maintain a personal appearance that models cleanliness, modesty, and good taste consistent with school policy.


Work Environment:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.


Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision and Depth perception. While performing the duties of this job, the employee is frequently required to walk; stand for long periods of time; climb stairs; sit and use hands to finger, handle, or feel. The employee is occasionally required to reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear.


This Job Description does not alter the “at-will” nature of employment. All employees of LCA are employed by LCA on an “at will” basis, which means that Employees have the right to terminate their employment at any time, with or without cause and with or without notice, and LCA has the same rights. Nothing contained in this job description or in any other materials or information distributed by LCA alters that at-will relationship. An employee’s status as an “at-will” employee may not be changed, except specifically in writing, signed by the Head of School.


I fully support the Core Values, Statement of Faith, Lifestyle Statement, and Moral Integrity Statement as written without mental reservations.


The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.



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